What makes us different? Everything.
Instead of relying on multiple invasive sensors, our services use either completely non-contact sensors or a small and inexpensive low-impact sensor. This allows us to overlay our technology on just about any existing study protocol, with minimal (or no) modifications.
backed by science
To put it simply, the models used by many biometric analysis firms are not validated by science. On their own, heart rate or peripheral sweat gland activity do not give an accurate reading of attention, engagement, or specific emotional states. Although facial coding can give a sense of our emotional response to a live human in many instances, the assumption that facial responses accurately monitor a person's reaction to a piece of digital content is simply not backed by the research. (If you've ever have seen the flat facial expression typical of somebody staring at a phone, you know what we mean.)
We have the unique ability to extract a wide range of biometric and autonomic readings from a single non-invasive sensor, allowing us to monitor and model the autonomic response patterns that are linked to different autonomic and emotional states. In the case of our voice analysis product, we can even do this without sensors at all–just an audio recording or the audio track of a video recording. From these measures, we generate a multi-axis model of the how the nervous system regulates our physiology and emotional states. This innovation allows us to accurately translate vocal and physiological data into useful metrics such as engagement, attention, stress, sentiment, and persuasiveness.
Our methods are backed by more than 40 years of research by Stephen W. Porges, Ph.D. Dr. Porges is a pioneer in the field of psychophysiology, holds multiple biometric patents, and was the first researcher to quantify heart-rate variability as an autonomic measure linked to psychological processes and mental and physical health. He is best known for proposing the Polyvagal Theory, which explains how the nervous system responds to threat and trauma.